Sharon, thanks for sharing !
Sent by John...Thanks !
Here is the story of how Dr. Goldmark invented the Highway Hi-Fi. He was the man who headed CBS Labs and also invented the 33-1/3 rpm Long-Playing (LP) record format.
"Chrysler was then preparing for its annual face-lifting-a model change-and they wanted to focus their advertising on a new development. Our machine was glamorous, novel, and it wouldn't add great expense to the cost of the car. The Chrysler people named it "Highway Hi-Fi" and designed it to fit under the dashboard with a two-way switch, one for radio and the other for records. We agreed that everything would be ready for the 1956 model. We made plans for a spectacular debut and a press showing.
My wistful hope is still to bring back the past glories of the radio days, so that one can listen to drama, comedy, and stories on one's own portable talking machine, and by so doing remind people that their senses are not related only to the primitive visual ones utilized in TV viewing." Dr. Goldmark
The Forward Look for Chrysler cars in 1956.
Thanks to an email from Sharon !