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Color-fooled : Visual Stimulus and Marketing

"It’s that annoying realization: “Wait…did I really just put that in my shopping cart because of the pretty packaging ?”

Chances are… Yes, you just did. You just got color-fooled. But don’t worry, it was no simple trick… scores of psychologists have been at work setting up these intricate, appealing traps for decades."

via dailyinfographic.com